Even though there often are guidelines, aesthetics, and layouts to follow when it comes to merchandising, often certain locations do not receive all the necessary merchandise in the provided display examples. These are examples of Olivia's merchandising skills when given her own creative freedom in absence of proper merchandising guides and product. Olivia bases her methods around the general aesthetic and brand image of  individual companies to aid in sale of featured products and to advertise the upcoming season’s styles, trends, and hot new items.